Sports Have the Power to Change the World

"Sports have the power to change the world". Because sports have a power that goes beyond borders, nations and races, it is now being cared and loved by myriads common people. As a leading brand of national sports, ANTA is the first one to find the tremendous potential of sports articles and to adopt sports marketing to create a first-class enterprise.

Signing of Spokespersons Creates a New Situation in Sports Marketing

As the first domestic sneaker enterprise that has used sports stars in advertising, ANTA was called the "first crab-eater". In the subsequent years, China's footwear industry has been turned into a stage featuring myriads sports stars and entertainment stars vying with one other in the most fantastic way. "Star battle" and "advertising war" has made China's sneaker market a fierce battlefield. Nevertheless, ANTA has maintained its leading position in this war and the subsequent brand war. The powerful spokesperson lineup has become the backbone of ANTA brand while its mastering and profound understanding of sportsmanship has become its assets to rival international brands as well as the foundation to further compete against other brands.

Engine of China's Leagues

In China's reputable leagues such as CBA, China Men's & Women's Volleyball Leagues, China Table Tennis Super League and ANTA CX China Extreme Sports Competition, there is always a presence of a sports brand distinguished for its professionalism and sureness - ANTA. Besides funding games, ANTA also set up the ANTA Sports Dynamics Lab with RSscan Company of Belgian and Biological Dynamics Research Team of Beijing Sport University to lay a solid foundation for China's sports cause.

Join Hands with Professional Media and Employ Integrated Publicity to Create a Professional Brand

ANTA has positioned its brand as a professional sports brand from the outset. A professional brand should be built on professional games and professional games require support of professional products which should be publicized by means of professional media. Therefore, ANTA places special emphasis on CCTV-5 as a platform in its advertising strategy in that it succeeds in rapidly uplifting its popularity through advertising distribution by powerful media of CCTV.

ANTA - Leading Player of China's Sports Communication

ANTA sports industry is positioned to be developed into a sports disseminator from a manufacturer and seller. By taking part in the whole sports industry, creating brand visibility, uplifting quality of the whole brand and realize sales of products, the enterprise has not only made progress but also made its due contribution to development of the whole sports industry. This is also the social responsibility a renowned enterprise should undertake on its own. As the 2008 Olympics will be held in China, ANTA has long riveted on this huge business opportunity. Through sponsoring CBA and China Table Tennis Super League as well as cooperating with 10th National Games Delegations of eight provinces & municipalities, ANTA is strengthening its investment in sports marketing. All of these originate from its unremitting pursuits to make ANTA a leading China sports brand in 2008.