Download PDF Version

Bonzi Wells Signs Endorsement Agreement with ANTA Sports
CBA ANTA Rockets Star Training Camp Starts

(December 16, 2007 - HK)  ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020) is pleased to announce the CBA ANTA Rockets Star  Training Camp(CBA安踏星銳火箭訓練營, the “Training Camp”), co-held by ANTA Sports and the Houston Rockets has started officially. As a strategic partner of the Rockets, ANTA Sports invited Rick Adelman, the head coach of the Rockets, to act as the general instructor of the Training Camp. Meanwhile, ANTA Sports has entered into an endorsement agreement with Bonzi Wells, a star player in the Rockets. Together with Steve Francis and Luis Scola, the “ANTA Three Musketeers from the Rockets” will join the Training Camp and share their experiences and skills with Chinese young basketball players.

Li Yuanwei, director of the Chinese Basketball Administration Centre under General Administration of Sport of China, presented a certificate of appointment to the Rockets’ head coach Rick Adelman, inviting Rick Adelman officially to act as the general instructor of CBA ANTA Rockets Star Training Camp. Coaching NBA for nearly 20 years, Rick Adelman, the master tactician of NBA, will provide training to young players with potentials in China utilizing his “Princeton Offence” strategy.

Through cooperation between ANTA Sports and the Houston Rockets, CBA ANTA Rockets Star Training Camp intends to facilitate the development of Chinese basketball undertakings by training young Chinese players with potentials from the CBA league, leveraging the Rockets' top international resources. Li Yuanwei, director of the Chinese Basketball Administration Centre under General Administration of Sport of China, said: “Young players represent the future of basketball. As a long-term strategic partner of CBA, ANTA Sports launched “ANTA CBA Star Scheme” (安踏CBA星航線計劃) in this season, to reinforce he training to new basketball stars in China. The cooperation between CBA and NBA basketball teams for training young Chinese players initiative the promotion and the development of China basketball. On the other front, the Rockets is a sophisticated NBA team with scientific and comprehensive training systems which is of great worthy to China basketball teams to learn from the Rockets has incurred huge influence on Chinese basketball market after the joining of Yao Ming. Globalization of basketball is an overwhelming trend, China basketball and world basketball can supplement each other. We appreciate ANTA Sports, Which have built a bridge between CBA and the Rockets, playing a positive role in Sino-America communication on basketball.”

Rick Adelman, the head coach of the Rockets, said: “I feel honoured to become the general instructor of the CBA ANTA Rockets Star Training Camp. As China has many young men endowed with talents for basketball, I am willing to instruct them for their progress. Meanwhile, I hope that more excellent Chinese players such as Yao Ming and Yi Jianlian will emerge in NBA, and I appreciate ANTA Sports for offering the opportunity to me.”

To further strengthening the training camp, ANTA entered into an agreement with Bonzi Wells, a player in the Rockets, who has became one of three players from the Rockets concluding an agreement with ANTA Sports in the past two months. “ANTA Three Musketeers from the Rockets” consisting of Bonzi Wells, Steve Francis and Luis Scola, and this three excellent players will join the camp to endeavour for the culture exchange of Sino-American basketball and promotion of the Chinese basketball development.

Bonzi Wells joined the Rockets in the 2006-2007 Season as a comprehensive player combining the skills for shooting guard and power forward. Bonzi Wells said excitedly: “We always discuss which Chinese sports brand is good in the locker room, and now I am going to become one of them too. I am honoured to become a member in “ANTA Family”. As far as I know, many Chinese are keen on basketball, and many of them are fans of the Rockets, it's my pleasure to learn from each other on basketball skills with Chinese young players.”

Leslie Lee Alexander, boss of the Houston Rockets, is a cornerstone investor of ANTA Sports, which was successfully listed in Hong Kong in July 2007. In November 2007, ANTA Sports announced the strategic partnership with the Rockets, and successively signed an endorsement agreement with Steve Francis and Luis Scola. The agreement entered into between ANTA Sports and the Rockets head coach Rick Adelman as well as star player Bonzi Wells demonstrates the further collaboration between ANTA Sports and the Rockets. In respect of the cooperation between ANTA Sports and the Rockets, Andy Mao, Vice President of ANTA Sports, said: “As the strategic partner of CBA, ANTA Sports has been committing itself to boosting the development of Chinese basketball. ANTA Sports is always proactively seeking cooperation opportunities between both parties after establishing partnership with the Rockets. CBA ANTA Rockets Star Training Camp is a good opportunity for the culture exchange of Sino-American basketball. ANTA Sports sets to make every endeavour to promote the development of Chinese basketball and makes its contribution to the sports undertaking of China on a continuous basis.” Andy Mao added: “Rick Adelman will be the general instructor of the training camp, in addition, Steve Francis and Luis Scola who entered into an agreement with ANTA Sports, together with Bonzi Wells who just signed an agreement, will join the camp to communicate with the Chinese young basketball players and provide instructions.”

About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in the PRC, ANTA Sports primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessory products for professionals and the general public under ANTA brand. It has one of the best sales records in China, and its footwear leading in composed index on market shares for six consecutive years in China. Revenue of ANTA Sports for the first half of 2007 was RMB1,497 million, representing a 203.1% year-on-year increase over last year. Profit attributable to shareholders grew by 284.3% to RMB203 million. Basic earning per share was RMB11.3 cents.

ANTA Sports vitally stresses the brand equity and publicity of ANTA Sports’ products, and is committed to build the brand awareness through newspapers, magazines, TV advertisements, sponsorship for China sports league tournaments (such as CBA league, China Table Tennis Super League and Volleyball League) and endorsement of elite athletes, and other various promoting activities. ANTA Sports’ trademark for its sports footwear has even been named as "China’s Well-Known Trademark" by the State Administration for Industry and Commerce of the PRC. It has also been acclaimed as "China Brand Name Product" and China High-Quality Inspection Exempt Product".

- END -

This press release is distributed by Wonderful Sky Public Relations & Financial Consultant Co., Ltd. for ANTA Sports Products Limited.

For details, please contact:

ANTA Sports Products Limited
Paul Ling
Tel: (852) 2116-1660
Fax: (852) 2116-1590
E-mail: ir@anta.com

Wonderful Sky Public Relations & Financial Consultant Company Limited
Chow Tsz Lung / Bruce Chik
Tel: (852) 2851-1038
Fax: (852) 2815-1352
E-mail: tlchow@wspr.com.hk / brucechik@wspr.com.hk