Mission

To integrate the sports spirit of "Going beyond oneself" into everyone's daily life.

Vision

To be the top national sportswear brand in China in terms of both brand desirability and market share and to be the top ten international sportswear brands in terms of global revenue.

Core Values

We firmly believe brand equity to be the basis of our business decision making and the core values to be maintained by ANTA's people.

We never fear the obstacles to change but will apply our innovative ideas to create values for our customers.

We uphold our attitude towards exactitude, meticulousness, substantiality and preciseness' and strive to grow with the sports undertaking.

We believe the principles of integrity and creditworthiness and always show gratitudes and fulfill social responsibilities.