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ANTA Milestones

2007

LISTING
Listed on the Main Board of Hong Kong Stock Exchange

INTERNATIONALISED
Entered into an endorsement contract with Steve Francis, an NBA Houston Rockets player

Entered into an endorsement contract with Luis Scola, an NBA Houston Rockets player

In 2005, entered into strategic alliance partnership with NBA Houston Rockets and will hold "CBA ANTA Star Training Camp" for training of young players in China

Bill Peterson (renowned sports footwear technological designer who invented 'Nike Air' technology) collaborated with ANTA to design a series of basketball shoes designated for 2 NBA players

BUSINESS
Commencement of retail business for international branded sportswear products

From 2001 to 2006, ANTA footwear has been led in "Composite Index on Market Shares for Six Consecutive Years in China", rated by the China General Chamber of Commerce and the China National Commerce Information Centre

Commencement of apparel production facilities

LEAGUE
Integrated communication plan was inaugurated

Title sponsor for "ANTA National Volleyball League", "ANTA National Volleyball Grand Prize Cup"and" ANTA National Volleyball Championship Cup"

Chinese Basketball Association of 2007-2008 began, "CBA Stars Track Scheme" and" The First CBA ANTA Equipment Design Competition" was launched

TRADE FAIR
Trade Fairs were held in January, April, July, October and December

2006

Renewed a 7-year sponsorship contract with CBA for 7 years with expiry in 2012

Title sponsored "ANTA CCTV Sports Personality" on the CCTV

開始建設服裝生產線

2006年設立上海鋒線子公司,準備開始運動服飾零售業務。

On March 18, 2006, CBA 2006 Full-Star Competition was held in Shanghai Indoor Stadium. ANTA designed and produced a complete kit of new all-star competition equipment especially for this season. It also grandly launched the A112006CBA Full-Star Boots of limited quantity.

From April 20, 2006 to April 23, 2006, China International Sports Article Expo was held in Chengdu. Among the galaxy of various international sports article brands, ANTA made a brilliant presence under the theme of "Advanced in science and technology to be the engine of China's leagues", winning acclaims from all sides as a shining point of this international sports article expo.

On July 15, 2006, ANTA Dream Realization CBA2006 KO Street Basketball Competition was officially kicked off. This street basketball match, the largest ever in China, would be held in twelve municipalities such as Shanghai, Beijing, Guangzhou and Chengdu and was expected to attract over 20000 participants.

On July 20, 2006, the program of "Grow with CBA-Tibet Tour of ANTA Caring Activities" went smoothly under forceful promotion of CBA, CYDF and ANTA. Catching attention of all walks of life, this caring campaign brought happiness and hope to Tibetan children by setting up elementary schools, libraries and sports rooms.

On August 12, 2006, ANTA sponsored RMB 1 million to support needy university students. Its contribution to the next generation received applauses from all walks of life.

2005

"Keep Moving" was used as ANTA's brand ideology

The first Sports Science Laboratory in China was established

An agreement was signed with China Table Tennis Super League, ANTA become the designated business partner for equipment for China Table Tennis Super League for four consecutive seasons (2005-2008)

In March 2005, ANTA fully sponsored the 2005 CBA All-Star Competition. ANTA equipment would sparkle in CBA All-Star Competition for the next ten years.

On April 2, 2005, appraisal results of composite occupancy rate of sneaker market for 2004 revealed that ANTA sneakers once again ranked first among like products. It was the fourth year that ANTA had maintained its No.1 status ever since the 2001 appraisal.

In April 2005, ANTA Caring Act, jointly organized by Chinese Basketball Association, Chinese Youth Development Foundation and ANTA Company was formally launched.

On July 25, 2005, ANTA and Jiangxi Sports Bureau held a joint press conference to announce ANTA as the sole designated award-receiving equipment for Jiangxi delegation of the 10th National Games. This time ANTA had sponsored prize-claiming equipment of eight provinces & municipalities, i.e. Jiangxi, Shaanxi, Henan, Guizhou, Yunnan, Hainan, Hunan and Chongqing.

In September 2005, ANTA was once again granted the title of Famous Chinese Brand.

On September 1, 2005, "ANTA Caring Act - Caring China Tour" was started in Xinjiang. ANTA would donate fifty ANTA Caring Sports Rooms and fifty ANTA Caring Libraries in ten provinces and autonomous regions, i.e., Fujian, Inner Mongolia, Xinjiang, Jilin, Hubei, Yunnan, Guangxi, Hunan, Jiangxi and Henan.

On November 9, 2005, CBA and ANTA held a joint press conference in Beijing, on which, exclusive CBA game equipment brought by ANTA through special R&D were officially presented. These are the first CBA professional basketball shoes designed by domestic sports brand according to dynamic characteristics of various positions such as forwards, centers and backcourtmen. Meanwhile, ANTA and CBA player Wang Bo held a signing ceremony to enroll Wang as ANTA's new basketball image spokesperson.

On November 10, 2005, ANTA (China) Co., Ltd. was awarded "2004-2005 CBA Most Caring Enterprise" honor certification by CBA and CYDF for its contributions to the "CBA Public Benefit Program".

On December 8, 2005, ANTA was awarded three prizes, that is, "2005 Scientific & Technological Innovation Prize of Chinese Sports Brands", "2005 Successfully Marketed Chinese Sports Brand" and "2005 Top 25 Excellent Enterprises of Chinese Brand" on awarding ceremony of the 2005 Chinese Sports Brand Ranking & Annual Leadership Meeting. It marked high evaluation and approval by the industry on ANTA's achievements in sports marketing.

2004

ANTA retail network spread to all provinces/municipalities in China

Declared sponsorship for CBA and solely sponsored the equipment for CBA teams, ANTA become the designated business partner for equipment for CBA

On January 1, 2004, Feng Kun, China's notable volleyball player formally signed with ANTA to become its spokesperson. This is a major shining point bursting in the volleyball field and even the whole sports field following re-capture of World Champion by Chinese Women's Basketball Team after an interval of seventeen years.

On April 2, 2004, according to appraisal results of composite occupancy rates of sneaker market for 2003, ANTA tourist sneakers once again ranked first among like products. It was the third consecutive year that ANTA had maintained its No.1 status ever since the 2001 appraisal.

On May 1, 2004, Wang Hao and Kong Linghui, the pair of "Idol Combination" both signed up with ANTA to be its spokespersons. Kong's cooperation with ANTA would last at least to the sixth year while Wang had become the second national table tennis champion partnering with ANTA.

On August 12, 2004, ANTA took the lead in organizing "100 ANTA Cheering Squad members" to view the "2004 Athens Olympics", which was unprecedented in China's sports article industry as the largest domestic non-governmental activity.

2003

Commencement of the sales of accessory

An agreement was signed with the Men and Women's Volleyball League, for the sole equipment sponsorship for three consecutive years

In 2003, ANTA sponsored Proteus Basketball Club, "Youth Guards" of Lithuanian professional basketball. It became the first Chinese sports brand to sponsor an overseas professional basketball team.

In March 2003, ANTA made extraordinary achievements with largest composite occupancy rate in sneaker market for year 2002 as the only sports brand that had taken the lead in China's shoemaking industry for two consecutive years.

In July 2003, ANTA joined hands with Sohu, the global Chinese portal website giant to create the channel of ANTA-Sohu Sports Great Events, symbolizing that China's sports articles have marched into the internet market for the first time.

2002

Commencement of the sales of apparel

Entered into an endorsement contract with Mengke Bateer, a NBA player

In March 2002, on 2001 Press Conference of Commodity Sales in Chinese Market held in People's Grand Hall by China General Chamber of Commerce in collaboration with China National Commerce Information Center, ANTA was highly-recognized as No. 1 in composite occupancy rate of the sneaker market for year 2001.

In October 2002, ANTA and China University Basketball Association (CUBA) signed an agreement to form a strategic partnership, in which, ANTA was committed to providing a complete kit of sports equipment for various CUBA college teams for three consecutive years.

2001

With the first authorised ANTA retail outlet opened in Beijing, nationwide promotion plan of ANTA brand subsequently commenced

In 2001, ANTA was actively involved in activities of the Olympic bidding year by sponsoring in succession prize-claiming equipment of sports delegation from Fujian, Chongqing, Heilongjiang and Hainan. It also participated in sponsoring Chinese delegation in World University Games and Athens Olympics.

2000

計劃運動品牌的建設及將業務從單一運動鞋類產品轉向綜合運動產品

In 2000, ANTA sponsored the Sydney Olympics and initiated ANTA International Fashion Sports Championship in Beijing. Meanwhile, according to statistics of the National Footwear Industry Information Center of the same year, ANTA Sneakers ranked second nationally among like products in terms of composite market occupancy rate.

1999

Entered into an endorsement contract with Kong Linghui, as the World table tennis champion, with the slogan of "I like what I choose"

In March 1999, ANTA initiated CX China Extreme Sports Competition.

In 1999, ANTA sponsored the Fourth National City Games, World Middle School Games, Beijing International Marathon and the Thirteenth Asian Games.

1998

In 1998, ANTA participated in Sports Expo and sponsored Chinese Athletic Association. Beginning to cutting a figure in the sports article field, ANTA Brand was granted the title of "Fujian Famous Trademark" of that year.

1997

In 1997, the company commenced the construction of VI system and gradually standardized use of trademark identifications which marked the prelude of ANTA's implementation of its brand strategy.

1994

ANTA (Fujian) Shoes Industry Co., Ltd was established in Fujian, ANTA brand was built up