Social Responsibility
Apart from focusing on business expansion and branding promotion, the Group has consistently viewed itself as a member of the society. Having committed to become a responsible corporate citizen, the Group has participated in charity events in such aspects as public welfare, sports, education and environmental protection. Not only does the Group express concerns of overall social need but also consistently feedback the society on such basis.
During the year, the Group has exemplified its affection and contributed to social development by donating more than RMB14.0 million, with RMB10.0 million being donated to the Jinjiang Charity Federation and RMB2.0 million being donated to the Central Communist Youth League Organization Department, for various social charity and public welfare events. To follow the corporate mission, to integrate the sports spirit of "going beyond oneself" into everyone’s daily life, the Group insists on advancing development of sports undertakings in China, the Group has also actively sponsored "The Sixth National Game of Peasants". The National Game of Peasants was established in 1998 and held once every four years. The National Game of Peasants, National Games, National Cities Games, the Paralympic Games and the National Minority Traditional Gym Games constitute 5 largest national multi-sports events. The National Game of Peasants will be held in Quanzhou in 2008 and has already attracted over 5,000 domestic athletes to take part in it. Moreover, the Sixth National Game of Peasants is to be held simultaneously with the Beijing Olympics, which has posted a meaningful history.
Environmental protection is a popular topic which has currently arosen public awareness. While promoting the Group’s businesses, we also strive to protecting our environment. During the year, the Group has actively sponsored "Green China - save the most beautiful Ruoergai Marshes in China" which was held by organizations such as the China Environmental Culture Committee, the 17th China’s Top Ten Outstanding Youth and the Capital Youth Journalists Association. In the meantime, the Group has also served as a role model by promoting "New Spirit of Charity" to encourage more people to participate in environmental affairs.
Related Charity Efforts
2 Nov 2006
ANTA sponsored the 45th primary and junior high school sports meeting in Jinjiang, Fujian, in an effort to encourage sports activities among all citizens.
13 Jul 2006
ANTA equipped 15 Hope gyms (each worth 5,000 yuan) in Linzhi and Naqu, Tibet.
24 Jul 2006
ANTA donated 250,000 yuan to renovate a Hope primary school in Cuogao Township, Tibet, and equipped the school with sports gears.
21 May 2006
ANTA donated sports gears to disabled children in Jinjiang Special Education School on the 17th National Helping the Disabled Day.
Mar 2006
ANTA donated 150,000 yuan worth of sports gears to Tibetan Sports Bureau, including basketballs, referees uniforms, and sports clothing.
Mar 2006
ANTA gave great support to Fujian Provincial Disabled Table Tennis Team by providing complete sets of equipment for their games.
Jan 2006
ANTA participated in the "Hand in Hand, Heart Close to Heart" program of the Hope Project. It donated 1,000 bags to peasants' children at an opening ceremony of a school. The bags would be useful for the children as they prepared for the new school year.
10 Nov 2005
CBA and China Youth Development Foundation awarded ANTA "Best Charity Enterprise for CBA 2004-2005."
Sep 2005
CBA Hope Journey was launched in Xinjiang, with the first CBA Hope Primary School established in Aqia Township, Keping County, Akesu, Xinjiang. Thanks to these efforts, more children would benefit from the Growing with CBA grogram, enjoying better life with the fun of sports.
Sep 2005
As part of ANTA Hope Gyms program, ANTA delivered 50 sets of sports gears (each set worth 100,000 yuan) to 50 rural primary schools in ten provinces and municipalities across the country.
Jul 2005
ANTA delivered to China Youth Foundation the first shipment of products worth 100,000 yuan. The donation included uniforms for the staff working for the first national singing competition among Hope primary schools. Some products would be used as gifts for Hope primary schools during CYF's inspection.
Jun 2005
ANTA donated one million yuan and set up a joint stipend program with Fujian Provincial Government. The ANTA Love Relay Stipend would be used to render direct help to 240 poor college students in Fujian.
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