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  Distribution Network Management
ANTA Brand in China Market
Despite a challenging market, the Group continues to leverage our strong brand equity to sustain the leading presence in the second and third tier cities whilst strategically optimising the retail network in China.
  Research and Development
Product Innovation

Quality Control

Supply Chain and Operational Management

Research and Development

We attribute our success in gaining market share and driving sustainable growth to our ongoing product innovation, stringent quality controls, responsive supply chain and effective in-house production. We always strive to optimise our R&D capabilities so as to bring greater product differentiation. According to the latest results of “The 23rd China Retail Consumption Statistical Analysis” jointly conducted by The China General Chamber of Commerce and the China National Commercial Information Centre, our travel and sports shoes ranked number one in terms of market share in China for the 14th consecutive year, which demonstrates our value-for-money innovative products have continued to gain recognition among consumers in the China mass market.

Product Innovation
Quality Control
Supply Chain and Operational Management
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