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ANTA Brand in China's Market
The Group continues to sustain our leading position in second and third tier cities whilst strategically expanding the distribution network in China. The Group is dedicated to optimising the size, location, store image as well as the operational efficiency of ANTA stores. Distributors and franchisees are encouraged to open stores of optimal size at prime locations to align with the increasing product offerings and to enhance store profitability. The opening of the 6,000th store in Guangzhou and 3 new ANTA flagship stores marked a significant milestone in our network expansion in 2009. The effectively managed distribution network enables the Group to timely launch new products to grasp market potential and to achieve long term sustainable growth.
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