Besides sports sponsorships and endorsements, ANTA Sports also explores different promotional channels to highlight our product differentiation through integrating sports resources with advertisements, in-store marketing and various promotional activities. The Group also joins hands with CCTV to honour those who have made significant contribution to the Chinese sports industry in the preceding year. We have been the title sponsor of "ANTA CCTV Sports Personality" since 2006 which has boosted our brand awareness among the public. Riding on the growing influence of the Internet advertisement, the Group has optimised our brand website and launched "An Town", which serves as an electronic platform for consumers and sports fans to exchange views, gain access to the latest sports news and learn more about ANTA Sports.

Furthermore, the Group integrates marketing and product promotional events at retail stores to boost customers' sense of participation and to further strengthen our leading position in various geographical locations. The Group also invites endorsed players and CBA teams to marketing activities and store opening ceremonies to interact with fans.

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