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By sponsoring elite athletes, top-tier sports leagues and associations, the Group has fostered our professional image in the performance-based sportswear market by proving the premium quality and design of our sportswear products on endorsed players and in sponsored events. On top of the COC sponsorship in promoting our brand image, we have strategically directed marketing resources to basketball, tennis and running areas so as to echo our market and product diversification strategy. As at the end of 2009, the Group has built a solid portfolio of sponsorship resources.
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Athletes Endorsement |
Sports Sponsorships |
| Olympic |
- Yang Yang, China's first Winter Olympics gold medalist in short track speed skating
- Han Xiaopeng and Li Nina, world freestyle ski champions
- Shen Xue and Zhao Hongbo, Pang Qing and Tong Jian, Zhang Hao and Zhang Dan, leading pair skaters
- Zhou Yang, short track speed skating rising star
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- 2009-2012 Sportswear Partner of the COC
- 2009-2012 Official Partner of the CSD
- Strategic partner of the Chinese Water Sports Association Sole sponsor of sportswear for Chinese Sailing Team, Rowing Team, Canoeing Team, Canoeing/Kayak Slalom Team and Finswimming Team
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| Basketball |
- Luis Scola, Huston Rockets of NBA
- Tang Zhengdong, Wang Lei, Li Xiaoxu, Zhou Peng and Wu Ke, CBA players and core players of national team
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- Sole sponsor of equipment and sportswear for CBA Strategic partner of CUBA
- Partner of CCTV sports channel programme "HOOPARK"
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| Tennis |
- Zheng Jie, Chinese female tennis star
- Jelena Jankovic, leading female tennis player
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- Sponsor of China Tennis Grand Prix, "Swings for the Star" Junior Tennis Camp, "Tour 2016" Junior Tennis Tournament and the University Tennis Challenge
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| Marathon |
- Chen Rong, 2007 Beijing International Marathon and 2009 Xiamen International Marathon women's champion
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- Sole sponsor of equipment and sportswear for Dalian International Marathon
- Sponsor of 2009 Yangzhou International Half-Marathon
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| Others |
- Wang Hao, core player of the national table tennis team
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- Title sponsor of the Men/Women's ANTA National Volleyball League, the Men/Women's ANTA National Volleyball Grand Prize Cup, the Men/Women's ANTA National Volleyball Championship Cup and the ANTA Beach Volleyball Championship Cup
- Title sponsor of ANTA CCTV Sports Personality
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Back to Strong Brand Equity
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