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Riding on our vast sports sponsorship resources and quality sportswear products, ANTA Sports has been enjoying leading brand recognition and desirability in China. During the year, ANTA Sports has achieved major breakthroughs in its portfolio of premium sports sponsorship and endorsement resources. "23 June 2009" marked an important milestone in our brand's history. The Group announced its strategic partnership with the COC to provide sportswear to the CSD for key international competitions from 2009 to 2012. Since then, the Group has worked closely with the COC on various events and marketing programs, which have gained us wide domestic and international exposure. The partnerships with the COC and CSD not only reaffirm the world-class quality of ANTA products, they also recognise the Group's contributions to the development of sports in China. Such collaborations are expected to help further differentiate our brand, as well as drive the Group's persistent business growth.
2009 was also a fruitful year for the Group in terms of enhancing its marketing resources for key product segments. The Group has struck deals with influential basketball league on campus, CUBA, and CCTV's basketball infotainment program "HOOPARK", which complement the popular CBA sponsorship and Luis Scola endorsement to form the most solid basketball marketing resources. For tennis, our endorsed players Jelena Jankovic and Zheng Jie, have successfully strengthened the association of our brand with the world of professional tennis. The Group has also enlarged the above product series using differentiated technology which further increases brand desirability.
Brand Management Strategy
The Group's brand management strategy is to effectively integrate the sports endorsements and sponsorships with innovative advertising and promotional campaigns as well as consistent store image to reach our target customers and to enhance the brand differentiation.
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