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View ANTA Sports' diversified products and integrated marketing strategies.
 

Brand Management
ANTA Representing China's Sports Essence

ANTA Being a Functional and Mass Market Brand

Fila Business in the PRC

Brand Management

Our effective and diversified brand management strategies play a vital role in achieving success and sustainability. ANTA, a functional sportswear brand, together with ANTA Kids sportswear series, targeting adults and kids aged 3-14 in the mass market. In the fiercely competitive mass market in China, we continue to maintain our good desirability and stand out from Chinese sportswear brands. We attribute our unique brand identity to cost-effective sponsorship, endorsements, cooperation and online marketing. We are also committed to maintaining our leading brand recognition in China by incorporating our influential sponsorship resources into effective promotional channels such as popular digital social networks and broadcast media. To draw consumers’ attention, we encourage retailers to revamp the decoration of our stores and optimise product displays aligning with our latest marketing themes. More importantly, ANTA was named as one of the “Best China Brands 2015” for the sixth consecutive year by Interbrand, the world’s largest integrated brand consultancy, which indicated that our brand value rose by 9% year-on-year to RMB8.124 billion. We were also the only Chinese sportswear brand to be shortlisted for two consecutive years. This not only underscores the unrivaled strength of our brand equity and competitive edge, but also reflects our strong public recognition across China.

ANTA Representing China's Sports Essence
ANTA as a Functional and Mass Market Brand
Fila Business in the PRC
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