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As a responsible corporate citizen, ANTA Sports is dedicated to promoting the harmonious development of the community and environment. The Group actively conducts corporate social activities in order to contribute to the sustainable growth of our community and help ensure a stable business environment. We are dedicated to sharing our success with not only our shareholders and business partners, but also our employees and the society at large.
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Addressing Community Needs
ANTA Sports is dedicated to supporting charitable ideals and regularly encourages our staff, endorsed players and the public to take part in charitable works. In April and October 2009, Zheng Jie met the Sichuan earthquake survivors to offer her warm wishes and lend support. She also gave tennis lessons to the local children and a wheelchair tennis team. The Group gave away Kids sportswear series products, much to the delight of the local children. In October, Jelena Jankovic appeared in ANTA Kids series store to select tennis gear for and share her inspiring life experience with young Chinese tennis players.
The Group is also a keen supporter of our employees' voluntary community work. During the year, the volunteer team held various activities, including charity sales and environmental education programmes in collaboration with charities such as Jinjiang Red Cross and the Quanzhou Youth Volunteer Association. ANTA Sports is proud to be associated with such community development initiatives. The team also paid visits and brought warmth to Sichuan survivors and school children in impoverished villages.
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Boosting Youth Development
Youth are the foundation of our society. Their education is one of the most important drivers in the development of our nation. The Group actively supports local youth education through a wide range of initiatives including donations in terms of cash, books and sportswear products to promote their well-being and health awareness. To improve their learning and physical activity environment, the Group makes donation to youth development and education foundations in China. School visits have been organized to encourage sports participation and to raise the awareness of youth development in the society. With the sports equipment donated by the Group, the children participated in sports activities and had a great time with our staff.
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Protecting the Environment
As a corporate citizen, ANTA Sports believes protecting the environment is our basic responsibility. The Group complies with relevant environmental regulations and rules, and has gained all necessary permissions and approvals from related regulators.
The Group is dedicated to developing and exploring the use of environmental friendly materials and manufacturing procedures. In 2009, ANTA Sports launched a new technology, A-Jelly, which is made of a bio-degradable and shock absorption material and has been used in various sportswear products such as running and tennis shoes. In addition, the Group conserves resources through promoting green concepts among employees. Several eco-friendly measures have been adopted and the "Save Energy Programme" has been implemented in both factories and the workplace. For instance, production machinery is regularly inspected for energy conservation and workflows are enhanced to minimise material wastage. All these measures are well-received as they not only contribute to the conservation of our environment but also reduce costs and increase efficiency. ANTA Sports also encourages shareholders to join us in conservation by opting for shareholder communication materials in electronic form.
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Upholding legal compliance
The Group is dedicated to the strictest compliance with applicable laws and regulations. ANTA Sports' corporate culture promotes good corporate governance practices and legal compliance. We have been driving for continuous improvements in the risk management, internal control and quality control systems and policies to ensure that proper precautionary and monitoring measures are in place and in effect. In order to bolster the legal compliance awareness of our staff and business partners, the Group has provided relevant legal knowledge in various training programmes and corporate communications.
The Group's code of conduct outlines behavioural standards including stringent anticorruption, anti-bribery policies and handling conflict of interest situations which our staff are required to adhere to. Respective training has been provided to our staff.
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Facilitating Sportswear Industry Advancement
The Group is fully committed to the ongoing development of China's sportswear industry. Through its memberships in bodies such as The Sporting Goods Standardisation Committee, The National Shoes Manufacturing Standardisation Committee and The National Apparel Standardisation Committee, the Group has been a key driver in the establishment and continuous improvement of sportswear product quality standards in the country.
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Promoting Sports Undertaking Development
ANTA Sports is dedicated to bolstering the development and popularisation of sports in China. Riding on the Group's partnership with the COC, we have jointly promoted the Olympic spirit and the "Sports For All" movement. In 2009, the Group sponsored the "23rd Olympic Day Run" to enhance sports participation. Through sponsoring various sports leagues such as the CBA, CUBA, volleyball leagues, tennis programmes and international marathon, the Group brings the public closer to different types of sporting events. We also provide sponsorship and resources to nurture young Chinese athletes. These measures will arouse the interest of Chinese people, especially the young generation, towards sports and benefit the long term sports development in China.
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Our employees are the Group's most valuable asset. ANTA Sports is committed to providing them with an environment that helps develop their talents and potential to the fullest. Our core values and corporate culture help us attract and retain the best talent in the industry. Together, they lay the foundation for the quality of our products and services, and hold the key to the continued success of the Group. As at 31 December 2009, the Group had approximately 13,300 employees (2008: 10,400 employees).
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Cultivating a Corporate Culture of Excellence
A set of well defined corporate culture and values is key to organisational excellence and the long term success of any business. During the year, the Group has initiated a "Corporate Culture Project" which aimed to facilitate better understanding among employees about our corporate mission, culture, values and strategies through a series of campaigns and trainings. The Group also has extended the training on corporate culture to suppliers, OEM and distributors. Furthermore, employees are encouraged to join the "Love • Sports Club" and sports day to live out our corporate mission of "Going beyond oneself" and to share the joy of sports participation. These initiatives can help employees and business partners achieve a better understanding of the Group's mission, visions and values, thus an enhancement in their loyalty and team spirit.
Effective organisational communication is critical to inspiring and motivating employees. The Group is dedicated to treating our staff with respect and we value their feedback. Besides arranging popular outings to promote team spirit and sense of belongings among the staff, the Group also organises activities such as "Meet the Management" and "Care Programme for New Entrants" to facilitate interaction and understanding. In addition, we keep our workforce abreast with the Group's latest business development through a bi-weekly internal publication "ANTA Youth", which also serves as a communication platform between the staff and the Company. Furthermore, we are the proud recipient of the "Demonstration of Corporate Culture Establishment in Fujian Province" award by the People's Government of Fujian Province.
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Enhancing Human Resource System
ANTA Sports has cooperated with international human resources consultancy to formulate long term human resource ("HR") strategies to ensure strong staff loyalty and job satisfaction. The Group ensures a blend of the best practices of multinational companies and our corporate culture in setting the HR management system. Recent initiatives include further standardising daily operating procedures and workflows as well as the remuneration and appraisal systems. The Group conducts periodic employee satisfaction survey in order to assess the effectiveness of the HR management system and to identify the room for improvement.
To improve our staff capability and competitiveness, the Group offers extensive training programmes including both work-related subjects and soft skill trainings with external training providers. In addition to in- house and on-the-job trainings, the Group also encourages self-learning by providing the staff with library facilities. To maintain a balanced work life for our staff, the Group often organises leisure and sports activities such as ANTA Basketball Associalion, "Love • Sporls Club", dance club, choir, sports day, as well as soccer and table tennis competitions.
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Protecting Labour Rights
The Group strictly complies with the labour laws, regulations and industry practices such as forbidding child labour and upholding gender equality. These principles are also communicated to our OEM/ODM. The Group has implemented strict safety guidelines and provides our staff with adequate protective gear as well as regular training to factory workers to avoid workplace injuries. We offer comprehensive welfare programmes including regular health checks and mental health seminars to ensure the physical and mental health of our staff. In addition to the continuous improvement in the office and factory environment, the Group also provides comprehensive staff facilities including tennis court, basketball court, leisure centre, gym facilities as well as canteens and staff quarters.
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As a responsible sportswear company, ANTA Sports requires our own factories, OEM and ODM to strictly follow a set of stringent quality control standards. To ensure continuous improvement of the quality of products and services, the Group regularly conducts internal and external market surveys and develops various channels to interact with consumers to gain market insight and feedback. We encourage customers to provide feedback through a customer service hotline and email. Such feedback will be timely communicated to our R&D and sales team as well as retailers so that we can direct our resources to effectively improve our product and service quality. These in turn ensure better consumer satisfaction. In order to better equip our customers with sports and product knowledge, a forum has been established on the Group's website, which provides a platform for the exchange of views on our products.
The success of our distributors and franchisees ensures the ongoing growth of our business. The Group provides various supports including information and resources sharing, provision of display equipment to support store image upgrades. To enhance operational effectiveness and profitability, the Group delivers quality products to the network on a timely basis. The Group also provides regular training to distributors and franchisees to equip them with ordering, logistic and inventory management knowledge. We have developed retail and display guidelines to ensure the standard and quality of ANTA stores. In addition, we maintain an effective communication channel with our distribution network through the Group's 6 branch offices to obtain feedback for future improvements.
To ensure effective control over product quality, the Group actively provides advice on optimising suppliers' workflow and enhancing their management, operational as well as R&D capabilities. For instance, the Group provides raw material and OEM suppliers with quality control guidelines and technical support. The Group also procures raw materials together with suppliers so as to enjoy mass-purchase discounts. Besides, our corporate culture is shared with our suppliers with the aim of enhancing their sense of responsibility and cohesion. The above measures can further enhance the quality of management and operations as well as the profitability of our suppliers.
The Group disseminates the latest information to investors and the public in strict compliance with the Listing Rules in an open, fair and transparent manner. To facilitate communication between senior management and the public, the Group regularly hosts shareholder meetings, investor/analyst briefings, press conferences and company visits. In addition, the Group organises roadshows and attends investor conferences to meet with global investors and shareholders in an effort to gather suggestions and comments. Investors can also obtain useful information and updates on the Group's business development from our brand and investor relations websites.
The Group is committed to enhancing corporate transparency and the quality of disclosures. We have gained several international recognitions in 2009. Moreover, the Group has been added to the Morgan Stanley Capital International Global Standard Index, which is one of the most widely used international equity benchmarks by institutional investors. The Group is currently covered by 29 investment banks and securities firms, which serves to highlight our investment and development potential.
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