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  Brand Management
Riding on our strong sports resources and quality sportswear products, ANTA Sports has been enjoying leading brand desirability and recognition in China. The Group strategically focuses on sponsoring elite athletes, popular sports leagues and influential sports associations. These sponsorships strengthen our professional image in the performance-based sportswear market and enhance our brand and product differentiation.
ANTA Milestones
2015 2014 2013 2007-2012 2001-2006 1994-2000

 

2015

Klay Thompson’s Signature Basketball Shoe “KT1” Available in China and United States
December

“KT1”, the first signature basketball shoe tailor-made for Klay Thompson, has been available online and offline at ANTA stores in China as well as The Champs stores in Bay Area, San Francisco. This marked the first timethat we have launched endorser signature basketball shoes in both the China and United States markets, and signifies a major enhancement to the brand’s recognition and reputation.

Soccer Strategy and Value-for-money Soccer Gear Unveiled
October

We kicked off our “PLAY IS ALL” soccer strategy to tap the soccer market through organising matches, training young soccer players and coaches as well as launching professional soccer boots that best fit the feet shapeof China’s young soccer players. We also appointed Zheng Zhi, Asian Footballer and current captain in the China’s national soccer team, as our soccer promotion ambassador.

Chris Evans Became New FILA ambassador; Unveiled“Jason Wu X FILA” Collection
July and November

Hollywood actor Chris Evans, who is best known for his role as Captain America, became a FILA ambassador in the PRC. We have announced a cross-border collaboration with renowned fashion designer JasonWu and held a world class fashion show for “Jason Wu X FILA” 2016 Spring/Summer collection.

ANTA-endorsed NBA Players Visited China and Promoted Control-5WD Basketball Shoe Series
July and August

NBA players and ANTA basketball endorsers Luis Scola, Rajon Rondo and Klay Thompson visited China in July and August, respectively, to engage and interact with basketball fans, promote ANTA basketball shoes featuring the brand new Control-5WD technology and help raise the skill levels of young basketball players in China.

Opened FILA Flagship Store in Hong Kong and Launched FILA KIDS and FILA INTIMO
May and June

To capture more consumer attention to FILA’s brandnew Red Line and Ginny Line, the largest FILA flagship store in Hong Kong was opened at iSQUARE, Tsim Sha Tsui. We have also launched FILA KIDS and FILA INTIMO with the aim of tapping the promising children’s clothing and men’s underwear markets in the PRC.

Strong Recognition for Our Products, Brand Value and Investor Relations
April, May and June

The travel and sports shoes that we produced and sold in China had the largest market share of similar products nationwide for the 14th consecutive year, according to the latest results of “The 23rd China Retail Consumption Statistics”. Besides, ANTA has been named one of the “Best China Brands 2015” for the sixth consecutive year by Interbrand, the world’s largest integrated brand consultancy. It was also the only Chinese sportswear brand to be shortlisted for two consecutive years.
 
In addition to winning “Best Investor Relations Company – Mid Cap” and “Best Investor Relations Presentation Collaterals – Mid Cap” at the inaugural “Hong Kong Investor Relations Association Investor Relations Awards”, we were also named “Best Investor Relations Company” and “Best Investor Relations Professional” at the “Asian Excellence Awards 2015” organised by Corporate Governance Asia magazine.

Tailor-made “Challenge 100” Functional Running Shoes to Support Chen Penbin to Successfully Finish 100 Marathons
From April to July

Chen Penbin, a renowned Chinese ultra-marathon runner, accomplished the challenge of finishing 100 marathons in 100 consecutive days. We tailor-made the supreme functional running shoe “Challenge 100” to help him throughout his journey. This event is not only an nprecedented feat for Chen Penbin, but also a means to promote the “Keep moving” athletic spirit and green and healthy lifestyles, as well as an opportunity to celebrate China’s successful bid to host the 2022 Winter Olympics.

NBA Star Klay Thompson Won His First NBA Championship After Joining ANTA’s “Basketball is Priceless” Team
February and June

We signed an endorsement contract with Klay Thompson, a star shooting guard of the Golden State Warriors who won his first NBA Championship ring at age 25. The “Basketball is Priceless” lineup now consists of five NBA players, namely Kevin Garnett, Rajon Rondo, Luis Scola, Chandler Parsons, and newly joined Klay Thompson, forming a powerful assembly of top NBA resources for a Chinese sportswear brand.

2014

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