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  Sports and Sponsorship
View ANTA's promtional campaign and integrated sponsorship resources in 2009
Mission, Vision, Core Values

Mission

To integrate the sports spirit of "Going beyond oneself" into everyone's daily life.

Vision

To become the top national sportswear brand in China in terms of both brand desirability and market share, and to be respected by others as well as to develop into a sustainable world-class sportswear company.

Core Values

We firmly believe brand equity value to be the basis of our business decision making and the core values to be maintained by ANTA's people.

We never fear the obstacles to change but will apply our innovative ideas to create values for our customers.

With continuous efforts to be "precise, detailed, practical and accurate", we strive to grow with the sports industry.

We uphold integrity and honesty, we are grateful and attach high importance to social responsibility.

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