As one of the leading branded sportswear enterprises in China, the Group primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established extensive distribution network and nationwide retail outlets in China under the management of the distributors. The Group places great emphasis on branding by integrating the resources from sports leagues' sponsorships, placement of advertisements, interaction with consumers through internet and endorsement of elite athletes with the featured products to enhance brand and product differentiation. Its footwear has been led in China composed index on market shares for 8 consecutive years.

Brand-driven Business Model

The Group positions ourselves as a brand management company which integrates our sponsorship and endorsement resources, advertising and promotional activities, CSR, store image, value-for-money performance-based and stylish products to reinforce our brand image and level of brand association. Our brand drives the distribution channel and the supply chain to serve our consumers and to achieve our vision, mission and core values.