ANTA Sports Entered into Strategic Alliance Agreement
with Houston Rockets
A New Stage of Strategic Alliance Co-operation is Launched
(Hong Kong, 10 November 2007) ANTA Sports Products Limited ("ANTA Sports" or "the Company", stock code: 2020) is pleased to announce that ANTA Sports has signed a strategic alliance agreement with Houston Rockets of NBA.
Ding Zhizhong, the chairman and CEO of ANTA Sports Products Limited, and Leslie Lee Alexander, the owner of Houston Rockets, signed on the contract with the title of 共贏天下 on it, symbolizing the launch of a new stage of their strategic alliance co-operation.
ANTA Sports was listed on the Hong Kong Stock Exchange in July 2007. Leslie is the strategic investor of the Company. Since then, both parties have been actively involving in the negotiation of any possible collaboration. As regards the strategic alliance with ANTA Sports, Leslie said, "I believe the long-term strategic alliance with ANTA Sports will help the exchange of resources and share of sports market between both parties. ANTA Sports is one of the Chinese brands that I appreciated. I am pleased to provide services and assistance to the world's largest sports market through ANTA Sports. We will strive to win the trust and support of the sports fans in China."
Ding Zhizhong stated: "The long-term development strategy of the products and brand of Anta Sports has successfully proceeded to a new stage, whereupon both parties will carry out commercial development and marketing on basis of strategic collaboration, so as to bring more benefits to public consumers. Anta Sports will adhere to its brand spirit of "Keep moving……" whilst rendering support to the overall development of its sports undertaking in China."
In the future, Anta Sports will implement a series of plans to team up with Rockets, including sending young Chinese basketball players with potentials to Rockets for training. Capitalizing on Houston's scientific training systems and advanced training equipment, the overall competitiveness and competence of Chinese basketball players will be elevated. This would help improving the overall standard of Chinese basketball teams and foster cultural exchange between Chinese and American basketball.
About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in the PRC, ANTA Sports primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessory products for professionals and the general public under ANTA brand. It has one of the best sales records in China, and its footwear leading in composed index on market shares for six consecutive years in China. Revenue of ANTA Sports for the first half of 2007 was RMB1,497 million, representing a 203.1% period-on-period increase over the corresponding period. Profit attributable to shareholders grew by 284.3% to RMB203 million. Basic earnings per share was RMB11.3 cents.
ANTA Sports vitally stresses the brand equity and publicity of ANTA Sports' products, and is committed to build the brand awareness through newspapers, magazines, TV advertisements, sponsorship for China sports league tournaments (such as CBA league, China Table Tennis Super League and Volleyball League) and endorsement of elite athletes, and other various promoting activities. ANTA Sports' trademark for its sports footwear has even been named as "China's Well-Known Trademark" by the State Administration for Industry and Commerce of the PRC. It has also been acclaimed as ‘‘China Brand Name Product'' and China High-Quality Inspection Exempt Product'' etc
This press release is distributed by Wonderful Sky Public Relations & Financial
Consultant Co., Ltd. for ANTA Sports Products Limited.
For further information, please contact:
ANTA Sports Products Limited,
Investors Relations Department
Tel: (852) 2116-1660 Fax: (852) 2116-1590
E-mail: firstname.lastname@example.org / email@example.com